The Super Bee was introduced in February 1968 as Dodge's response to the Plymouth Road Runner — give the buyer the powertrain (383 N-code Magnum four-barrel standard) and skip the chrome. A bare-bones B-body Coronet with the helmeted-bee mascot, the bumblebee tail stripe in two colors, and not much else. Built on the WM21 2-door coupe body only; the WM23 hardtop body wouldn't join until 1969.
Designer — the 1968 Coronet body that the Super Bee rides on was developed in Chrysler's Dodge Studio under chief designer Bill Brownlie, with broader corporate-design oversight from Elwood Engel. The 1968 reskin gave the B-body its Coke-bottle sides and the famous quad-headlamp grille. The Super Bee's mascot — a helmeted bee with chequered-flag wings, holding a slick — was Dodge's in-house badge work for the program.
Production: roughly 7,842 cars across the partial 1968 model year. Hemi (J-code) builds are the rarest — about 125 cars by registry-attested count. The Hemi was a $700 option on a car that started under $3,200, which kept Hemi orders to enthusiasts who knew exactly what they wanted.