1969 was the Road Runner's high-water mark by volume — about 81,105 cars across coupe, hardtop, and the new convertible body (RM27). MotorTrend named the Road Runner Car of the Year for 1969. The cartoon-bird marketing kept working; Plymouth reportedly paid Warner Bros. about $50,000 for the license.
Mid-year 1969 brought the A12 package — the original 440 Six-Barrel on a Road Runner. M-code engine on the broadcast. Lift-off fiberglass hood with chrome pin latches and a flat-black finish. No wheel covers — steel wheels with chrome lugs only, fifteen inches regardless of body. Sold both as Road Runner A12 and as Super Bee A12. Roughly 1,412 Road Runner A12s; the Super Bee A12 figure (~1,907) is tracked separately.
Hemi Road Runner production for 1969: ~422 cars across all three body styles. The Hemi remained the prestige option even though most buyers ordered the standard 383.