FC7 is the most often-photographed of the 1970 Chrysler high-impact colors — In-Violet on Dodge, Plum Crazy on Plymouth. Marketed in mid-1970, the color is a saturated violet metallic.
encyclopedia · paint
FC7 In-Violet (Dodge) / Plum Crazy (Plymouth)
1970 high-impact metallic purple. The most-recognized paint color in the Chrysler high-impact lineup.
color swatch
#5A2C7A
closest-approximation hex from the vocab. Real factory paint shifts under the sun and after fifty years; treat the chip as a starting point, not a match.
chemistry & process
Single-stage acrylic enamel chemistry ↗
ForMatter holds the chemistry, application process, restoration paths, and where-to-buy for this paint generation. Plenum holds the codes; ForMatter holds the matter.
paint-supplier cross-references
- Ditzler / PPG 71530Per mymopar.com paint chart.
- DuPont 5103
Historic Ditzler / DuPont / PPG cross-references. Brand reformulations and supplier-side renumbering happen — verify against the current chart at your paint store before mixing.
citations
- 1970 Dodge dealer fact data (Internet Archive search) — Chrysler Corporation, scanned copies hosted on Internet Archive · fair use, brief quotation